For this year’s Masters of Photography, the folks at Macallan brought the Scottish photographer Albert Watson on board to chart the journey their oak casks make from the woodlands of Spain up to their Speyside estate. It’s a beautiful piece of marketing, as always (Rankin shot the first set back in ’08). And this year’s imagery is simply stunning.
With 40-odd years in the industry (and a client list that includes Vogue, Prada, Levi’s and Chanel) it’s no surprise that Watson’s shots are so impressive. But it’s their softer humanity and perhaps connectedness that is so engaging – the haunting frailty of the Scottish mist and Spanish forests; the flame-lit Andalucian coopers and dawn-haloed barrels.
36 platinum prints are up for sale at a mere £10k – released to match the same number of bottles of the Macallan Fine and Rare 1946 also available. And just in case that isn’t satisfyingly synchronous enough, 1946 was apparently also the year that Watson met his now wife, Elizabeth. And yes, you can bet that little touch earned him a wee bottle in addition to his cheque… (Cynics? Us?)
Of course, if that’s too rich for your blood, the chaps at Mac have also just released 1000 bottles of a lim-ed Sherry Oak 20 year, complete with a set of 10 portfolio prints from the collection for £700 per pop. Which strikes us as a somewhat more palatable investment.