Belvedere Silver Limited Edition. Same high-end, rye-based vodka contents. New ultra-shiny bottle.
Meanwhile on the bubbles-side of the road, last night’s Golden Globe awards saw the launch of the similarly limited edition Gold Awards Season Moët & Chandon Imperial (quite the mouthful – though it’s not such a bad mouthful inside the bottle either).
Pointless bling branding? Maybe. But then you know what suckers we are for anything Lim.Ed.