On the whole, the new Absolut Blank campaign had us. The video is rather back-of-neck pricklingly inspirational (as brand shorts go); the name a stroke of genius given their previous series of punning campaigns. So all in all top marks.
Absolut, Jack Daniels, Jägermeister – all re-packaged as old-school milk cartons? We’d order a few of those in any bar, that’s for sure. Assuming they weren’t needy premix offerings. And not just because the look damn sexy – but also because milk is good for you, right? Especially with a kiss of something stronger… What do you reckon?