Brands & Social Media


It’s a warming moment when we’re reminded that The Boilermaker is but part of a (gently growing) collective, a family even, keenly interested in the changing face of the drinks world – and more than just cocktail recipes and the rote fodder. This, The Gin Blog’s first feature essay (which we stumbled upon rather belatedly) provided just such a moment.

The article focuses on the relationship and influence between the drinks industry and social media and how the former can successfully and unsuccessfully engage with the latter. Delivering no little interest and insight en route, whether you’re a brand, a bartender, an amateur aficionado of alcohol or merely regular user of anything social media it’s certainly worth a read.

Source: The Gin Blog