While we very much relished the original idea of all the contestants receiving a matching knife-and-fork tattoo, this is still rather fabulous.
Will Beckett of Hawksmoor and Russell Norman of Spuntino/Polpo/Polpetto: two icons of the (meat-leaning) food scene (and both rather effective masters of social media) pitched head to head. Their weapons of choice? The inked bodies of their respective staff.
The logistics are pretty simple: each tweets one of their team’s tattoos; Twitterers vote; the loser buys dinner for a random voter at the winner’s restaurant. Genius. And assuming we can take the winning meal in purely alcoholic form (since both venues pour some rather fabulous drinks), then consider The Boilermaker all aboard and Tweet-ready.