Now, this is something we expect (read: hope) to see much more of over the next year or two: design brands, pairing up with practiced alcoholic craftsmen to create a product that glows right from packaging without, through to the liquid within.
Cohesive and almost flawlessly conceived, Motorman is a single-batch Chocolate Lager created by Kelso of Brooklyn for New York’s Fresh Thrills agency. The complete project, from craft beer to wooden packaging and (rather genius) hand-stamped wooden coasters has been designed to reflect the key tenets of the creative agency – and best of all, we’re assured the chocolate lager tasted rather impressive too. So two birds, one stone, and everyone is happy.
Source: Fresh Thrills