Political Affiliation By Drink


Now here’s a fascinating nugget of alco-cultural insight. Cognac is a stridently left-wing spirit; Bourbon, by contrast, is right (or a sort of centre-right); and most Republicans wouldn’t be caught dead with a Heineken in their hand. At least as far as the American electorate is concerned.

It has long been asserted that one’s bar order speaks volumes. Are you a sipper of single malts, for example, or a quaffer of spouse-beater? An imbiber of fine champagne or a stalwart defender of the 3:1 Martini? Would you rather trust your sister with a man who guzzles a zesty Viognier or complexly-garnished Tiki cocktail?

We are trenchant judges of character, all of us. From the clothes we wear to the books we read. And now the US’s National Media Research, Planning & Placement have conjured up a slew of micro-specific correlations to reaffirm our prejudices. The point of the data and various infographics is to align voting behaviour with such demographic signifiers as TV conumption, newspaper preference, internet usage, automobile choice and even, more relevantly to us, restaurant preference (Dunkin’ Donuts is notable more attractive to Republicans, for example, while low-turnout Democrats are rather more partial to Chuck E Cheese). And then of course there’s alcohol consumption…

While the pieces have presumably been created to help politicos nanotarget their various electoral activities (and that’s the main hook of Thomas Edsell’s NY Times piece that brought this to our attention), it’s also rather fun to question the alco-presumptions that it highlights.

Democrats, the chart tells us, quaff cognac, tequila, gin, rum, vodka, Heineken and Corona (does that make them more fun?). Republicans, on the other hand, are rather partial to a whiskey (bourbon, rye, blended, they don’t seem too fussed), Sam Adams and a strange thatch of low alcohol beers (Amstel, Miller, some more Sam Adams). And Guinness, meanwhile (and we find this particularly curious), is one of the few drinks shared by the two parties, almost to the last percent. Well, that and Michelob Light. But it’s not like we’d be caught dead serving that to anyone. Not even to hardcore Republicans.

Source: National Media Research, Planning & Placement
Via: New York Times